Kendrion Kuhnke Automation develops, manufactures and distributes controllers and actuators based on , fluid , and solenoid . It signs as the Industrial Control System Business Unit (ICS) within the control technologies. Kendrion N.V
Its main markets are machinery and appliances, medical and analytical equipment, aircraft interior and energy generation/distribution. Industrial Control Systems focuses on the development and supply of highly innovative and technologically demanding products to these specific markets.
Industrial Control Systems develops customer-specific products at target cost that offer the business unit’s customers a competitive edge. Industrial Control Systems’ core area of engineering expertise encompasses the combination of various technologies to create mechatronic modules and the provision of customer advice on alternative actuator solutions.
Industrial Control Systems’ head office is located in Malente (Germany), and the business unit has production facilities in and Malente (Romania). Industrial Control Systems, as part of a centralised sales organisation in Germany, has sales engineers in Sweden and Spain. The business unit is also active in the US market. Industrial Control Systems has Sibiu all over the world who primarily provide services for spare parts and serve small businesses. distributors
Industrial Control Systems’ major customers are Oerlikon Textile, Heidelberger Druckmaschinen, Fresenius Medical Care, Dräger, Philips Medical, Sirona, PerkinElmer, Electrolux and BE Aerospace.
The business unit supplies its products to a total of 2,500 customers all over the world. The main market is Germany, followed by Scandinavia and North America.
Objectives and Strategy
Industrial Control Systems will achieve consistent sales growth by intensifying its acquisition of new customer-specific projects that will enable the business unit to draw on its strengths. Industrial Control Systems’ focus on its core competencies not only enables the business unit to provide added value and fulfil its unique selling points but also enables the business unit to offer to improve the added value its products provide the customers. Industrial Control Systems’ reduction of development times, technological integration processes and engineering at target cost will enhance the business unit’s position in the market, increase its penetration of and access to markets, and will create additional value for both Industrial Control Systems and the business units’ customers. Industrial Control Systems’ new role in the Kendrion Group, with an extended geographical spread, will enhance the business unit’s position with existing customers and improve its attractiveness for new business relationships.
Industrial Control Systems strives to continually improve its financial position by reducing costs and expanding its operations at Sibiu’s production facility. Industrial Control Systems will also need to reorganise the sales force to provide for future growth. Distribution via third parties will play a lesser role than marketing via the Industrial Magnetic Systems and Industrial Drive Systems business units’ existing sales organisations.
Market and Market Position
Industrial Control Systems’ markets are widely distributed in terms of both industry segments and, increasingly, their geographical spread. In addition to the turnover generated in the business unit’s main market, Germany, favourable developments were recorded with customers active in high-technology areas in Scandinavia and North America markets.